In order to compete in today’s marketplace you must differentiate yourself from the competition. Jack Trout in Differentiate or Die1 explains how you should be in a better position to thrive in a competitive world by being different. One strategy used by many successful practices is to position them as the eye care professional that provides the latest technological advances in eyewear and eyecare. This course reviews the benefits of prescribing premium lens products as well as how to position premium lenses to potential patients.
Peter Shaw-McMinn, OD
Company:Review of Optometry Expire Date: 09/30/2006
CE Credits: 2
CE Format: Online text/photos
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