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TITLE Direct-to-Consumer Advertising of Contact Lenses: Help or Hazard?
ABSTRACT: Direct-to-consumer (DTC) advertising in healthcare is a multi-billion-per-year uncontrolled experiment. DTC advertising no longer only involves prescriptive drugs. Now, contact lenses and other medical devices are increasingly promoted this way as well. After a review of the relevant history and regulatory issues, this course investigates the possible repercussions of DTC advertising of pharmaceuticals and contact lenses for patients, practitioners and manufacturers.  Author(s): Brian Chou, OD, FAAO
Company: Review of Optometry
Expire Date: 05/31/2007
CE Credits: 2
Price: FREE
CE Format: Online text/photos
COPE ID: 16675-PM




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